TheMerchantsGuide.com Releases Understanding Merchant Account Fees
Gives Web Merchants and Direct Marketers Insight into
New Credit Card Rules.
Boston,
MA (April 23, 2009) TheMerchantsGuide.com announced today that it has released the
third edition of Understanding Merchant
Account Fees.� According to the
publisher, this primer is the only comprehensive guide available that provides
Direct Marketers and Web merchants with the expertise to understand and optimize
merchant account costs.
Merchants
selling products and services directly to consumers and other businesses rely
heavily on credit cards to receive payment. �Prior to going public, the two largest U.S.
credit card associations, Visa� and MasterCard�, began releasing detailed
information on the fee structures of their networks. �According to MerchantsGuide.com principal,
Mike Shatz, �Although this new openness was welcomed, merchants soon learned
that the rates and guidelines were complex.� Shatz goes on to say, �There are
over 250 Interchange rates, of which only a handful apply to Card-Not-Present
purchases.� Reconciling these fees, along
with a multitude of other fees merchants typically see in their statements, is
inherently hard to master.� This can make
it hard for Direct Marketers to control payment processing costs.�
Understanding Merchant Account Fees (formerly Understanding
Interchange) was created to condense the details of this complex
environment into a manageable reference that direct merchants can use to help manage
their credit card operations.� The guide presents
an overview of the different credit card systems, thoroughly illustrates the math
behind common fees, and provides a summary of the operational requirements for
direct marketers to receive the best possible Interchange rates.� This latest edition also discusses:
- How merchants should interpret
and react to the new Association fees and rule changes that became
effective this April.
- How increases in the
popularity of credit card rewards programs are affecting merchant fees.
- How some of the recently
announced Interchange rates can actually lower merchant fees.
The
book includes dozens of computational examples and a companion spreadsheet to
help merchants become proficient with these concepts.� Understanding
Merchant Account Fees is intended for merchants of all sizes. �The primer also serves as a useful training
resource for companies operating within the credit card industry itself.� The 80-page guide is available exclusively through
TMG�s Web site at www.TheMerchantsGuide.com.� The electronic book retails for US$69.95, and
may be licensed at a discount in quantity.
About The Merchant�s Guide:
The
Merchant�s Guide provides Direct Marketers and Web merchants accepting
electronic payments with methods to lower fees and improve revenues by offering
informative training guides, payment operations audits, and professional
guidance, focusing on the topics of merchant accounts and credit card
interchange.� We specialize in serving
merchants who do their payment processing using Card-Not-Present models
including electronic commerce, mail order, telephone order, catalogs,
continuity programs and direct response media.�
TMG is dedicated to guiding consumer-direct and B2B businesses through
the ever increasing complexity of today�s electronic payment environments.
Contact:
Michael Shatz
The Merchant�s Guide, LLC
Telephone: (508) 485-5666
Send Us an E-mail
http://www.TheMerchantsGuide.com